Trina Le

Led end-to-end 0-1 product design for an AI-powered email client and notebook, guiding development from initial concept to successful beta launch.

Established comprehensive design vision and brand strategy across desktop and mobile platforms, ensuring a cohesive and intuitive user experience.

Collaborated with cross-functional teams including ML engineers, product managers, and developers to seamlessly integrate advanced AI features and ship embedded chat functionality for email reply generation.

Architected and implemented a robust mobile app design system, encompassing typography, color systems, and UI components, prioritizing a mobile-first approach for optimal performance.

For **Decree Company (now Crane)**, led cross-platform web and native mobile app design for an AI-powered handwritten letter service, contributing to successful company acquisition and onboarding 40 clients through intuitive user flows.

For **Boomroom (Techstars '22)**, accelerated mobile and web application development for a fitness platform by leading 0-1 design and redesigning business management tools and video hosting experiences.

As the founding UX Designer for a VC-backed startup, collaborated with Product Management and Engineering to successfully launch a novel e-commerce platform for group purchasing.

Architected and implemented a comprehensive design system from scratch, significantly optimizing designer-developer workflows and reducing build times for rapid iteration.

Led extensive user research, including surveys, interviews, and usability tests, to effectively validate customer needs and inform strategic product direction.

Designed and delivered a merchant portal experience, including detailed wireframes, prototypes, and high-fidelity mockups, ensuring alignment with user needs and business goals.

Served as the sole designer, spearheading branding, interface design, and marketing collateral creation for diverse clients across websites, apps, and social media campaigns.

Managed end-to-end design processes, translating client requirements into compelling visual and interactive solutions for local businesses and startups.